The Challenge

As a starting point in their effort to re-establish their perception of being an innovator within their industry Ortho underwent a branding overhaul with another agency and wanted our expertise to build on that updated branding and design for them an refreshed, modern website and design system with an improved information architecture.

With their new website they wanted to be able to show their unique history, their innovation, emphasize the customer and what makes them a unique company in their industry.

The Process

Working closely with the Ortho team we began with tackling a revised information architecture using both TreeJack and Octopus.do to build and test the new IA with users and stakeholders.

From there, we set out to design a refreshed web experience using their new brand guidelines as inspiration and a starting point. Starting in low-fidelity and working our way up to high-fidelity and through multiple rounds of designs, prototypes and internal stakeholder interviews we arrived at a design that felt like a natural extension of the brand guidelines while making many improvements in the user experience.

Once the design was approved we had several reviews with the development team to review the designs and implementation details and address any concerns from their perspective.

The Result

At the end of this 10 month project we handed off 36 page designs, 19 modular page templates and a comprehensive style guide to the client.